What Voters Need to Know About Michael Roth
Likely Democratic primary voters in NJ-07 need to know that Michael Roth is a nationally recognized economic leader, a former top official at the U.S. Small Business Administration, a housing and job development expert, and a New Jersey native who knows that “Everything is Better in New Jersey.” It is most important that voters read this in the mail, most especially VBM voters, first, and then on digital platforms.
Voters need to know that Michael has unmatched experience solving our biggest economic challenges and is by far the most qualified to fight for New Jerseyans in Congress:
- At the U.S. Small Business Administration, Michael saved 1 million New Jersey jobs and helped more than 200,000 New Jersey small businesses reopen.
- Michael oversaw the Paycheck Protection Program, the largest public-private partnership in world history.
- Michael served as CEO of Next Street, revitalizing local economies, supporting millions of small businesses, helping create tens of millions of jobs, and unlocking more than $15 million in local investment across 30+ cities and states.
- Co-founded the Economic Opportunity Coalition that brought together eight federal agencies, 30 major companies and foundations, and a bipartisan group of 26 U.S. Senators to align tens of billions of private investments.
Likely Democratic primary voters in NJ-07 should know that Michael’s experience makes him the only Democrat who can flip and hold this seat, and get results where it matters most: lowering the cost of living for all New Jerseyans and fighting the corrupt establishment that leaves families behind. Michael has the experience and results and his campaign is powered by the grassroots and people of this district — not machine party politics as usual. And he is not taking a single cent from corporate PACs. Michael’s endorsement from five Indivisible chapters in the district prove that he’s the candidate with the grassroots support of the district, building, together, the future of a political movement across New Jersey.
Supporters who send mail should ensure that Democratic primary voters on the VBM list in NJ-07 read this message in the mail starting on April 28 and continuing through May 26. Democratic primary voters not on the VBM list should read this message in the mail starting May 7 and continue through May 26.
Supporters who promote the platform on digital platforms should ensure that they are reaching voters on YouTube and other digital platforms with 15 second advertisements across all six counties.


